2026 수능특강 영어 29강 변형문제

EBS 2026학년도 수능특강 영어

29강 정치, 경제, 사회, 법

Gateway 초기 민족지학자들의 문화 집단 연구 방식

Around the turn of the twentieth century, anthropologists trained in the natural sciences began to reimagine what a science of humanity should ____ like and how social scientists ought to go about studying cultural groups.

Some of those anthropologists insisted that one should at least spend significant time actually ____ and talking to the people studied.

Early ethnographers such as Franz Boas and Alfred Cort Haddon typically traveled to the remote locations where the people in question lived and spent a few weeks to a few months ____.

They sought out a local Western host ____ was familiar with the people and the area (such as a colonial official, missionary, or businessman) and found accommodations through them.

Although they did at times ____ into the community without a guide, they generally did not spend significant time with the local people.

____, their observations were primarily conducted from their verandas.


1 사회적 불평등을 유지하게 하는 고정 관념

Every ____ maintains inequalities that benefit some groups and hurt others.

In Taiwan, people from mainland China who fled the Communists in 1949 still dominate native ____.

Gaps in income and opportunity between men and women and between Whites and ____ of color persist in the United States.

As stereotypes reflecting these differences have developed, they ____ justified and rationalized the underlying inequalities.

For example, historically, women and people of color have often been viewed in ways that ____ their treatment as childlike, unintelligent, and weak, and thus in need of direction and guidance.

And in fact, people who believe inequality is natural and right — views that are more often found among members of dominant groups, such as Whites and males — are particularly likely to be prejudiced ____ others.

Moreover, high-status groups are stereotyped as more competent than are ____ groups, providing apparent justification for the status differences.

Thus, as these examples illustrate, ____ can produce different opportunities for different groups in a society, and then perceivers form stereotypes of those groups that will help perpetuate and maintain those same inequalities.


2 낯선 것에 대한 거부감

Nothing quite captures our distaste for the unfamiliar like the frequent public hysteria over minute changes to the look and feel of ____.

Take the story of an American fruit-based beverage company’s ____ logo change.

In ____, a legendary ad agency was hired to redesign the company’s logo and label.

The ____ was to give the brand a more modern look. Gone was the iconic image of the straw-punctured orange.

The recognizable color scheme was changed, too. The ____ itself wasn’t any different.

It was still the ____ fruit juice with the same product name.

The box ____ looked a little different. But people didn’t like it.

Within two weeks of the rebrand, the ____ had lost 20 percent of its earnings.

Less than 30 days after launch, it pulled the new design off the ____ and went back to the original label.

Not long afterward, the three-decade-old ad ____ shut down.

This is ____ the only case. Ask Facebook.

Every time Facebook ____ its layout, there’s an outcry from users who demand a return to “the way it used to be.”


3 입소문 정보의 이점

Information sometimes spreads epidemically. Like a virus that spreads by infection, information spreads ____ word of mouth.

The mechanism of viral information spread is simple and can be compared with the tradition of fairy tales or legends, which spread all over the world only through word of mouth, ____ retold countless times and passed on.

Transferred to a ____ basis, this means that if only 10 people are addressed in the first generation, 10,000 people can be reached by the fourth generation.

This huge potential has attracted the interest of marketing researchers: if viral news spread could be systematically ____ as a marketing vehicle, this would have a major advantage.

In comparison with traditional marketing campaigns whose effect gets diluted over time, the effect of ____ news spread is self-reinforced with an increasing degree of distribution, resulting in a sustainable anchoring of information.


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