2026 수능특강 영어 29강 변형문제

EBS 2026학년도 수능특강 영어

29강 정치, 경제, 사회, 법

Gateway 초기 민족지학자들의 문화 집단 연구 방식

Around the turn of the twentieth century, anthropologists trained in the natural sciences began to reimagine what a science of humanity should look ____ and how social scientists ought to go about studying cultural groups.

Some of those anthropologists insisted that one should at least ____ significant time actually observing and talking to the people studied.

Early ethnographers such as Franz Boas and Alfred Cort Haddon typically traveled to the remote ____ where the people in question lived and spent a few weeks to a few months there.

They sought out a local Western host who was familiar with the people and the area (such as a colonial official, missionary, or businessman) and found accommodations through ____

Although they did at times venture into the community without a ____ they generally did not spend significant time with the local people.

Thus, their observations were primarily conducted from ____ verandas.


1 사회적 불평등을 유지하게 하는 고정 관념

Every society maintains inequalities that benefit some ____ and hurt others.

In Taiwan, people from mainland China who fled ____ Communists in 1949 still dominate native Taiwanese.

Gaps in income and opportunity between men ____ women and between Whites and people of color persist in the United States.

____ stereotypes reflecting these differences have developed, they have justified and rationalized the underlying inequalities.

For example, historically, women and people of color have often been viewed in ways ____ justified their treatment as childlike, unintelligent, and weak, and thus in need of direction and guidance.

And in fact, people ____ believe inequality is natural and right — views that are more often found among members of dominant groups, such as Whites and males — are particularly likely to be prejudiced against others.

Moreover, high-status groups are stereotyped as more competent than are low-status groups, providing apparent justification ____ the status differences.

Thus, as these examples illustrate, inequalities can produce ____ opportunities for different groups in a society, and then perceivers form stereotypes of those groups that will help perpetuate and maintain those same inequalities.


2 낯선 것에 대한 거부감

Nothing quite captures our distaste ____ the unfamiliar like the frequent public hysteria over minute changes to the look and feel of products.

Take the story of an American fruit-based beverage company’s ____ logo change.

____ 2009, a legendary ad agency was hired to redesign the company’s logo and label.

____ aim was to give the brand a more modern look. Gone was the iconic image of the straw-punctured orange.

The recognizable color ____ was changed, too. The product itself wasn’t any different.

It ____ still the same fruit juice with the same product name.

The box just looked a little different. But people didn’t ____ it.

Within two weeks of the ____ the company had lost 20 percent of its earnings.

Less ____ 30 days after launch, it pulled the new design off the shelves and went back to the original label.

____ long afterward, the three-decade-old ad agency shut down.

This is ____ the only case. Ask Facebook.

Every time Facebook changes its layout, there’s an outcry from users who ____ a return to “the way it used to be.”


3 입소문 정보의 이점

Information sometimes spreads epidemically. Like a virus that spreads by ____ information spreads through word of mouth.

The ____ of viral information spread is simple and can be compared with the tradition of fairy tales or legends, which spread all over the world only through word of mouth, being retold countless times and passed on.

Transferred ____ a broader basis, this means that if only 10 people are addressed in the first generation, 10,000 people can be reached by the fourth generation.

This huge potential has attracted the interest of marketing researchers: if viral news spread could be systematically implemented as a marketing vehicle, this ____ have a major advantage.

In comparison with traditional marketing campaigns whose effect gets diluted over time, the effect of viral news spread is self-reinforced with an increasing degree of distribution, resulting in a sustainable ____ of information.


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