EBS 2026학년도 수능특강 영어
29강 정치, 경제, 사회, 법
Gateway 초기 민족지학자들의 문화 집단 연구 방식
Around the turn of the twentieth century, anthropologists trained in the natural sciences began to reimagine what a ____ of humanity should look like and how social scientists ought to go about studying cultural groups.
Some of ____ anthropologists insisted that one should at least spend significant time actually observing and talking to the people studied.
Early ethnographers such as Franz Boas and Alfred Cort Haddon typically traveled to the remote locations where the people in question lived and spent a few ____ to a few months there.
They ____ out a local Western host who was familiar with the people and the area (such as a colonial official, missionary, or businessman) and found accommodations through them.
Although they did at times venture into the community without a guide, they generally did ____ spend significant time with the local people.
____, their observations were primarily conducted from their verandas.
1 사회적 불평등을 유지하게 하는 고정 관념
Every society maintains inequalities that benefit some ____ and hurt others.
In Taiwan, people from mainland China ____ fled the Communists in 1949 still dominate native Taiwanese.
Gaps in income and opportunity between men and women and ____ Whites and people of color persist in the United States.
As stereotypes reflecting these differences have ____, they have justified and rationalized the underlying inequalities.
For example, historically, ____ and people of color have often been viewed in ways that justified their treatment as childlike, unintelligent, and weak, and thus in need of direction and guidance.
And in fact, people who believe inequality is natural and right — views that are ____ often found among members of dominant groups, such as Whites and males — are particularly likely to be prejudiced against others.
Moreover, high-status groups are stereotyped as more competent than are low-status groups, ____ apparent justification for the status differences.
Thus, as these examples illustrate, inequalities can produce different opportunities for different groups in a society, and then perceivers form stereotypes of those ____ that will help perpetuate and maintain those same inequalities.
2 낯선 것에 대한 거부감
Nothing quite captures our distaste for the ____ like the frequent public hysteria over minute changes to the look and feel of products.
Take the story of an American fruit-based beverage company’s ____ logo change.
In 2009, a legendary ad agency was hired to ____ the company’s logo and label.
The aim was to give the brand a more modern look. Gone was the iconic image of the straw-punctured ____.
The recognizable color scheme was changed, too. The ____ itself wasn’t any different.
It was still the same fruit juice with the same product ____.
The box just looked a ____ different. But people didn’t like it.
Within two weeks of the ____, the company had lost 20 percent of its earnings.
Less than 30 days after ____, it pulled the new design off the shelves and went back to the original label.
Not long afterward, the three-decade-old ad agency ____ down.
This is not the only case. ____ Facebook.
Every time Facebook changes its layout, there’s an outcry ____ users who demand a return to “the way it used to be.”
3 입소문 정보의 이점
Information sometimes spreads ____. Like a virus that spreads by infection, information spreads through word of mouth.
The mechanism of viral ____ spread is simple and can be compared with the tradition of fairy tales or legends, which spread all over the world only through word of mouth, being retold countless times and passed on.
Transferred to a broader basis, this means that if only 10 people are addressed in the first generation, ____ people can be reached by the fourth generation.
This huge potential has attracted the interest of marketing researchers: if viral news spread could be systematically implemented as a marketing vehicle, this ____ have a major advantage.
In comparison with traditional marketing campaigns whose ____ gets diluted over time, the effect of viral news spread is self-reinforced with an increasing degree of distribution, resulting in a sustainable anchoring of information.