Lesson 2 Caring Hearts
Turning Ideas into Reality
My grandparents sell their delicious ____ jam at the local market every weekend.
I ____ to help them last weekend.
However, they ____ already sold all of their jam!
They didn’t have ____ strawberries to make any more jam.
That evening, I sat by the ____ and stared out at the empty field behind their house.
Suddenly, I got an idea. The field would be the ____ place for a larger greenhouse.
Then they could grow ____ strawberries!
I immediately started searching for a ____, and I found the perfect solution.
I ____ start a crowdfunding campaign!
What Is Crowdfunding?
Crowdfunding is a way of raising ____ for a product, company, or charity.
These days, people can use crowdfunding websites to collect ____.
Crowdfunding is especially advantageous for individuals or ____ companies that can’t attract big investors.
If the campaign is successful, the investors receive direct ____ for their contribution.
My grandparents were thrilled when I ____ them my idea.
With the help of ____, we could build a large greenhouse and grow a lot more strawberries.
Moreover, we ____ reward the investors for their help by sending them jars of organic jam!
With this ____ in mind, the next step was to figure out the details.
Campaign Details
Before ____ your campaign, be sure to plan all the production details.
How many products will you make? How long will it take to make the ____?
This planning is important because your potential ____ will want to see a clear schedule.
Once your plan is complete, remember to ____ your funding goal.
It should be enough to complete the project and ____ the rewards for the investors.
Consider ____ the necessary costs before deciding on the amount.
After doing some calculations, we decided on an 8-by-12-foot ____.
We thought it would cost approximately ____
Once it was built, we could ____ it with strawberry plants and expect a harvest within about four months.
Then it would take a few weeks to turn the strawberries into ____ jam.
We decided to set our funding goal at $5,000 to cover ____ the costs.
Also, we ____ to run the campaign for three months.
I was really excited when I filled out the ____ to launch the campaign.
In less than a week, our application was accepted and ____ began!
Campaign Promotion and Communication
For a successful crowdfunding campaign, ____ it is necessary.
You should consider ____ a video.
This allows ____ to get to know you and learn about your product.
In the video, ____ your situation clearly and show your product.
____ also need to express how important the product is to you.
Don’t ____ to include a direct request for support at the end.
During a campaign, it is important to send investors ____ every week.
Through the ____, the investors will be able to track the progress of the campaign.
After our application was accepted, I was eager to make a good first ____ with our investors.
To achieve this, I made a video about my ____ and their jam.
In the video, I highlighted how the strawberries were grown without using ____.
I also included ____ of my grandparents.
In the ____, they were making the jam with all-natural ingredients.
Finally, I explained where I wanted to ____ the new greenhouse and asked for support.
After some editing, I posted the ____ on many social media sites.
It didn’t take long for word of our ____ to spread.
____ for our campaign started slowly.
When the first investor committed to ____ us, I almost jumped for joy.
Now, ____ six weeks, we have raised almost $2,500.
It seems like we ____ make our funding goal!