Lesson 2 Caring Hearts
Turning Ideas into Reality
My grandparents sell their delicious organic ____ at the local market every weekend.
I went ____ help them last weekend.
However, they had already sold ____ of their jam!
They didn’t have enough strawberries to make any ____ jam.
That evening, I sat by the window and stared out at the empty field ____ their house.
Suddenly, I got ____ idea. The field would be the perfect place for a larger greenhouse.
____ they could grow more strawberries!
____ immediately started searching for a way, and I found the perfect solution.
____ would start a crowdfunding campaign!
What Is Crowdfunding?
Crowdfunding is a way of ____ money for a product, company, or charity.
These days, ____ can use crowdfunding websites to collect money.
Crowdfunding is especially advantageous ____ individuals or small companies that can’t attract big investors.
If the campaign is successful, the ____ receive direct rewards for their contribution.
____ grandparents were thrilled when I told them my idea.
With the help of investors, ____ could build a large greenhouse and grow a lot more strawberries.
Moreover, we could reward the investors for their help by sending them jars of organic ____
____ this plan in mind, the next step was to figure out the details.
Campaign Details
Before beginning your campaign, ____ sure to plan all the production details.
How many products ____ you make? How long will it take to make the product?
This planning is important because your potential investors will want ____ see a clear schedule.
Once your plan is complete, remember ____ set your funding goal.
It should be enough to complete the project and fulfill the rewards for ____ investors.
Consider all the necessary costs before deciding on ____ amount.
After ____ some calculations, we decided on an 8-by-12-foot greenhouse.
We thought it would cost ____ $4,000.
Once it was built, we could fill it with strawberry plants and expect a harvest ____ about four months.
Then it would take a few weeks to turn ____ strawberries into delicious jam.
We decided to set ____ funding goal at $5,000 to cover all the costs.
Also, we ____ to run the campaign for three months.
I was really excited when ____ filled out the form to launch the campaign.
In less than a ____ our application was accepted and funding began!
Campaign Promotion and Communication
____ a successful crowdfunding campaign, promoting it is necessary.
You should consider ____ a video.
This allows investors to get to know ____ and learn about your product.
In the video, describe your situation clearly and show ____ product.
You also ____ to express how important the product is to you.
Don’t forget to ____ a direct request for support at the end.
During a campaign, it ____ important to send investors updates every week.
Through the update, the investors will be able to track the progress of the ____
After our application was accepted, I was eager to make a good first impression with ____ investors.
To achieve this, ____ made a video about my grandparents and their jam.
In the ____ I highlighted how the strawberries were grown without using chemicals.
____ also included clips of my grandparents.
In the clips, they were making ____ jam with all-natural ingredients.
Finally, ____ explained where I wanted to put the new greenhouse and asked for support.
After some editing, I posted the video on ____ social media sites.
It ____ take long for word of our campaign to spread.
Funding ____ our campaign started slowly.
When the first investor committed to supporting ____ I almost jumped for joy.
Now, after six weeks, we have raised ____ $2,500.
It seems like ____ might make our funding goal!