Lesson 2 Caring Hearts
Turning Ideas into Reality
My grandparents sell their delicious organic jam at the local market every ____
I went to help them last ____
However, they had already sold all of ____ jam!
They didn’t ____ enough strawberries to make any more jam.
That evening, I sat by ____ window and stared out at the empty field behind their house.
Suddenly, I got an idea. The field would be the ____ place for a larger greenhouse.
____ they could grow more strawberries!
I immediately started ____ for a way, and I found the perfect solution.
____ would start a crowdfunding campaign!
What Is Crowdfunding?
Crowdfunding is a way of raising money for a product, company, or ____
These days, people ____ use crowdfunding websites to collect money.
Crowdfunding is especially advantageous for individuals or small companies that can’t attract ____ investors.
If ____ campaign is successful, the investors receive direct rewards for their contribution.
My grandparents were thrilled when ____ told them my idea.
With the help ____ investors, we could build a large greenhouse and grow a lot more strawberries.
Moreover, we could reward the investors for their help ____ sending them jars of organic jam!
With this plan in mind, the next step was to ____ out the details.
Campaign Details
Before ____ your campaign, be sure to plan all the production details.
How many products will ____ make? How long will it take to make the product?
This planning is ____ because your potential investors will want to see a clear schedule.
Once your plan is complete, remember to set your ____ goal.
It should be enough to complete the project ____ fulfill the rewards for the investors.
Consider all the necessary costs before deciding on ____ amount.
____ doing some calculations, we decided on an 8-by-12-foot greenhouse.
We thought it would cost ____ $4,000.
Once it was built, we could fill it with strawberry plants and expect ____ harvest within about four months.
Then it would take a few weeks to ____ the strawberries into delicious jam.
We decided ____ set our funding goal at $5,000 to cover all the costs.
Also, we planned to run the campaign for ____ months.
I was really excited when I ____ out the form to launch the campaign.
In less than a week, our application ____ accepted and funding began!
Campaign Promotion and Communication
For ____ successful crowdfunding campaign, promoting it is necessary.
You should consider making ____ video.
This ____ investors to get to know you and learn about your product.
____ the video, describe your situation clearly and show your product.
You also need to ____ how important the product is to you.
Don’t forget to include a ____ request for support at the end.
During a campaign, it ____ important to send investors updates every week.
Through the update, the investors will be able to track the progress of ____ campaign.
After our application was ____ I was eager to make a good first impression with our investors.
To achieve this, ____ made a video about my grandparents and their jam.
In ____ video, I highlighted how the strawberries were grown without using chemicals.
I also included ____ of my grandparents.
In the clips, they were ____ the jam with all-natural ingredients.
Finally, I explained where I ____ to put the new greenhouse and asked for support.
After some editing, I posted the video ____ many social media sites.
It didn’t take long ____ word of our campaign to spread.
____ for our campaign started slowly.
When the first ____ committed to supporting us, I almost jumped for joy.
Now, after six weeks, we have ____ almost $2,500.
It ____ like we might make our funding goal!