Lesson 2 Caring Hearts
Turning Ideas into Reality
My grandparents ____ their delicious organic jam at the local market every weekend.
I went to help them last ____.
However, they had already sold all of their ____!
They ____ have enough strawberries to make any more jam.
That evening, I sat by the ____ and stared out at the empty field behind their house.
Suddenly, I got an ____. The field would be the perfect place for a larger greenhouse.
Then they could grow more ____!
I immediately started ____ for a way, and I found the perfect solution.
I ____ start a crowdfunding campaign!
What Is Crowdfunding?
Crowdfunding is a way of raising ____ for a product, company, or charity.
These days, people can ____ crowdfunding websites to collect money.
Crowdfunding is especially advantageous for ____ or small companies that can’t attract big investors.
If the campaign is successful, the investors receive direct rewards for their ____.
My grandparents were ____ when I told them my idea.
With the help of investors, we ____ build a large greenhouse and grow a lot more strawberries.
Moreover, we could reward the ____ for their help by sending them jars of organic jam!
With this plan in ____, the next step was to figure out the details.
Campaign Details
Before beginning your ____, be sure to plan all the production details.
How many products will you make? ____ long will it take to make the product?
This planning is important because your ____ investors will want to see a clear schedule.
Once your plan is ____, remember to set your funding goal.
It should be enough to complete the ____ and fulfill the rewards for the investors.
____ all the necessary costs before deciding on the amount.
After doing some ____, we decided on an 8-by-12-foot greenhouse.
We thought it ____ cost approximately $4,000.
Once it was built, we could fill it with strawberry plants and ____ a harvest within about four months.
____ it would take a few weeks to turn the strawberries into delicious jam.
We ____ to set our funding goal at $5,000 to cover all the costs.
Also, we planned to run the ____ for three months.
I was really excited when I filled out the form to ____ the campaign.
In less than a ____, our application was accepted and funding began!
Campaign Promotion and Communication
For a successful crowdfunding campaign, ____ it is necessary.
You should consider making a ____.
This allows investors to get to know you and ____ about your product.
In the video, ____ your situation clearly and show your product.
You also ____ to express how important the product is to you.
Don’t forget to include a direct ____ for support at the end.
____ a campaign, it is important to send investors updates every week.
Through the update, the investors will be able to track the progress of the ____.
After our ____ was accepted, I was eager to make a good first impression with our investors.
To achieve this, I made a video about my grandparents and their ____.
In the video, I highlighted how the strawberries were grown ____ using chemicals.
I also ____ clips of my grandparents.
In the clips, they were making the ____ with all-natural ingredients.
Finally, I explained where I ____ to put the new greenhouse and asked for support.
____ some editing, I posted the video on many social media sites.
It ____ take long for word of our campaign to spread.
Funding for our ____ started slowly.
When the first investor ____ to supporting us, I almost jumped for joy.
Now, after six ____, we have raised almost $2,500.
It seems ____ we might make our funding goal!