EBS 2026학년도 수능특강 영어
6강 주제 파악
Gateway 산업화가 시간, 노동, 자본 간의 관계에 미친 영향
The ____ of the Industrial Age changed the relationship among time, labor, and capital.
Factories could produce around the clock, ____ they could do so with greater speed and volume than ever before.
A ____ that runs twelve hours a day will produce more widgets than one that runs for only eight hours per day — and a machine that runs twenty-four hours per day will produce the most widgets of all.
As such, at many factories, the workday is divided into eight-hour shifts, so that there will always be people on hand to ____ the widget machines humming.
Industrialization raised the potential value of every single work hour — the more hours you worked, the more widgets you produced, and the more money you made ____ and thus wages became tied to effort and production.
Labor, previously guided by harvest cycles, became clock-oriented, and society started to ____ around new principles of productivity.
1 소비자 행동 연구에서 AI의 활용
In marketing research, consumers commonly participate in interviews, focus groups, or the like, during which they indicate their desires, ____ or in marketing terms, their wants.
Some methods also try to detect the consumers’ (subconscious) ____ however with varying rates of success.
Such behavioural methods, where humans watch how fellow humans react when, e.g., exposed to a certain brand or product, manually coding and categorizing their emotions, are labour intensive, and consequently are rarely applied or applied in ____ sample sizes.
____ AI makes such methods possible on large scale, and even delivering instantaneous results will be possible.
For example, via facial recognition in a supermarket, one might detect shoppers’ emotions facing a shelf displaying ____ products of a new product launch.
____ a vast amount of data from all supermarkets participating in the respective launch nationwide would yield quite solid results.
2 미디어의 성차별적 요리사 묘사 방식
Deborah ____ and Patti Giuffre’s study of representations of chefs in US food media finds significant differences between how male and female chefs are portrayed.
Great male chefs are repeatedly represented as dedicated, creative and highly trained professionals ____ often depicted as ‘iconoclastic’ rule breakers with a unique vision or style.
In contrast, female professional chefs are often judged in terms of homestyle cooking which ‘devalues the training and skill required’ and, by representing their food as ‘amateur and homely’, links them to a domestic ____ rather than the professional standards which are crucial to recognition in the culinary field.
In this way, the operations of the culinary field reproduce gender inequalities by valuing qualities associated with a masculine tradition more highly and excluding women from criteria used ____ classify ‘great chefs’.
This limits a female chef’s ability to gain recognition and to accrue ____ economic, cultural and symbolic rewards that recognition generates.
3 기업 규모에 따른 디지털화의 혜택 가능성
It is sometimes ____ that the spread of digital technology will serve to equalize opportunity for small companies as well as established media giants.
Digitization and the growth of the Internet are indeed reducing many barriers to market entry and creating opportunities for smaller enterprises and firms offering skills in new forms of ____ creation (such as computer games).
However, the digital environment favours strong ____ recognizable brands.
In the words of one UK publishing executive, ‘brands make it ____ for the customer to make choices as the world gets more complicated’.
Without recognizable brands and worthwhile levels of consumer awareness, potential newcomers to the online universe may well find that the high initial costs involved in establishing ____ online presence (typically involving extensive campaigns on conventional media) represent an effective deterrent to market entry.
Large and established media content providers with strong brands and access to valuable back catalogues of images, text and sound have several advantages when it comes to exploitation of the additional scale economies made possible ____ digitization.
4 고정 관념과 인지 부조화
People are confronted with the cognitive dissonance aroused by the thought that one has stereotypes of others that guide one’s social judgments, and the thought that ____ is a good, fair, and rational thinker.
According to dissonance theory, one of these cognitions must change in order for dissonance to ____ eased. Which one changes?
It is almost always the cognition that is most open to ____ and in this case it is one’s cognitions about stereotyping.
Rather than think that we use stereotypes to evaluate others, ____ simply do not allow ourselves to come to such a conclusion,
and we instead convince ourselves that we are indeed a fair, logical thinker by making our social judgments after a considered assessment of the information ____ the target individual.
In other words, we often either do not realize, or do not consciously acknowledge, that we do indeed stereotype others, or that our stereotype-derived impressions ____ them might be inaccurate.
This self-delusion helps us maintain our stereotypes while reducing the possibility ____ cognitive dissonance related to our self-concept.