영어1 지학 신상근 1과 본문 빈칸 변형

Lesson 1 Smart Consumers

The Psychology Behind Shopping

We ____ want something so badly that we are willing to buy it on the spot.

In ____ moments, we just act without thinking.

While we ____ believe we have control over our purchasing decisions, sometimes we really don't.

Our emotions play a vital role in ____ our financial behavior.

Marketers use ____ tactics to influence, convince, and even deceive us, the consumers.

To make ____ choices, it's essential to understand these psychological traps that influence our spending habits.


We Fall Prey to Anchoring Bias

Imagine ____ are in a shopping center, walking by a shoe store.

A pair of striking sneakers in the show window attracts ____.

At that ____, you can hardly believe the shocking price tag: $500.

Five hundred ____ for a pair of shoes?

____ doubt your own eyes and walk into the store.

In the store, you find another pair of ____ that looks similar for $200.

After seeing the sneakers for $500, you think the $200 sneakers are a good bargain and buy ____ even though you don’t need a new pair of sneakers.

In this ____, we sometimes rely too much on the first piece of information we receive.

We use it as an anchor, or a reference point, to ____ new information.

This can lead to a hasty judgment. How can we avoid having an anchoring ____?

We should think twice and ____ prices.

The more information we have about a product and its price range, the ____ likely we are to fall prey to an anchoring bias.


We Overvalue What We Have

“____ your free 14-day trial.”

“Click here and start your free ____ now.”

“Why wait? Start your ____ today.”

These are ____ phrases used in advertisements.

Imagine an OTT (Over the Top) ____ service provider offers you a free premium service for a month.

The advertisement reassures you that you can cancel the service anytime ____ the month.

Marketers do this because after we use a product, we start to feel a sense of ownership, ____ makes it difficult to give up the product or switch to a different one.

In other words, we tend to overvalue items that we already own ____ than we would if they didn’t belong to us.

Then, how can we ____ this psychological ownership bias?

Above all, be aware of the “free ____” trap.

Once you fall into a trap, it’s ____ to remember that it can be difficult to escape.

Before you sign up for a free trial, remind ____ about how marketers use tactics that make you bond with their products. Cancel the product or service if you don’t need it.


If It Is Hard to Get, We Want It More

How do you feel when ____ look at an advertisement that says, “Only one left!” or “Today only: 50% off”?

If you ____ buy the product, it feels like you are missing out on a great deal.

Whatever the product is, consumers are usually influenced by a sense of urgency and ____.

____ think a product or service is more valuable or desirable when they believe the supply is limited.

It can be challenging to ____ the temptation of urgency and scarcity while shopping.

Still, whenever you feel anxious about missing out on a great deal, you should remember that there are plenty of alternative items that are just as ____ or better.


We Follow the Crowd

Few people say they enjoy ____ in a long line to buy a ticket or product.

In ____ life, however, people often put up with waiting in line for hours to purchase a popular product.

When a particular fashion item, a beauty product, or a ____ becomes popular, we may feel pushed to purchase the product to keep up with the trend.

In other words, we often choose to do something ____ everyone else is doing it.

The more people do something, the ____ likely we are to follow the act.

How can we prevent ____ from influencing our shopping decisions?

The ____ time you feel compelled to buy a product in high demand because others do it, first ask yourself if you really need it.

Don’t be afraid to stand out from the ____.

Many more psychological triggers besides the examples above ____ make you send more money while shopping.

The best way to spend smarter is to spend ____ thinking carefully about whether it is a necessary purchase, the best deal, and the right time to buy.


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