Lesson 4 Be Smart in the Digital World
Fake or Fact, That Is the Question
British writer Oobah Butler wanted to experiment with how easily ____ can manipulate public opinion online.
He created a fake restaurant called The Shed at ____.
Butler set up an account for his “restaurant” on a ____ online review site.
He ____ not provide an exact address and wrote it was reservations only.
He did this to make people think The ____ was a special restaurant.
He faked photos of The Shed’s ____ with shaving cream, whitening tablets, and even his own foot.
He then ____ his friends to write favorable fake reviews on the review site.
Things quickly got
Things quickly got, in Butler’s words, “a little out of ____.”
From the ____ of the charts of the review site, The Shed continuously climbed the London rankings.
He started getting e-mails and phone calls ____ reservations.
Interest further increased when he ____ callers The Shed was “fully booked for the next six weeks.”
Even funnier, food suppliers started guessing The Shed’s address and sent ____ free samples, and many job applications came in.
These things happened without ____ serving a single meal.
The Shed eventually became London’s number-one restaurant on ____ of the most trusted restaurant review sites.
According to Butler, The Shed held that ranking for two ____.
Butler’s story shows that
Butler’s story ____ that much of what we see on the Internet cannot be trusted.
This emphasizes the importance of ____ literacy.
Digital literacy is about more ____ just using computers.
It is the ____ to use digital technology to find, evaluate, create, and communicate information.
To become digitally literate, we ____ to develop an attitude and knowledge that enable us to detect false information online.
False information is any ____ that misinforms or deceives people.
It can be about anything such as ____, the environment, and economics across many platforms.
It can be influential, as The Shed ____ shows.
If people had been digitally literate
If people had been digitally literate, they would not have ____ fooled by The Shed experiment so easily.
Digitally literate people would have carefully considered information about The Shed ____ being distracted by other people’s reactions.
They would have been suspicious that the restaurant ____ not have an address.
They would have wondered why reviews on the ____ did not appear in other more credible media.
If they had done these things, they would likely have suspected that something was not ____.
Fortunately, The Shed incident was an experiment that caused little ____.
However, false information can ____ emotional or financial harm to people.
For example, false information ____ a certain gender or belief group can stir up hatred against that group.
It ____ cause fights between those who support the group and those who do not.
In addition, misleading online reviews about questionable products often trick people into ____ money.
To avoid being deceived
To avoid ____ deceived by false information, we need to develop a habit of critically evaluating what we see online.
If you see a story that looks too ____ or too bad to be true, check the source first.
Look at the website the story comes ____.
Does it look real? Are there spelling errors? Does it have other stories or just the one you ____?
Check that the story contains references and links to ____ information.
Click on those links and see if the ____ information looks reliable.
Websites with false information often do not have many real stories about ____ topics.
They also often have lots of advertisements that ____ up when you visit the sites.
You should ____ check the credibility of the content creator.
If a story ____ no writer’s name, this could be a sign that its content is questionable.
If there is a name, find ____ what and where the person has reported before.
If the person has not written anything else or writes for a website that ____ unreliable, think twice before believing the content.
Finally
Finally, check ____ else is reporting the story.
If no ____ media are reporting the same story, the story may not be true.
Pick a few keywords from the story and put them in a ____ site to see if other media are supporting the story.
Sorting through the vast amount of information created and ____ online is challenging.
However, it is important that we know ____ false information is and how it spreads.
The better we recognize false information, the better we will be at ____ it and helping others do the same.