Lesson 2 From Tradition to Trend
K-Delivery, Speedy and Reliable
In Korea, nearly anything can be ____ within twenty-four hours.
Delivery is not limited to Korea; however, a unique culture has ____ around the Korean delivery industry.
People in Korea can order whatever they want whenever they want and have it delivered wherever they ____.
Delivery apps rank stores by various standards: review scores, ____, price, delivery fee, and distance, to name a few.
The speedy delivery of purchased items to your house is ____ at the tips of your fingers.
What is the ____ behind this culture?
In 1768,
In ____, Hwang Yun-seok, a scholar, made a diary entry after taking the gwageo, a public service entrance exam.
He wrote that he and his friends had ordered a ____ of naengmyeon for lunch.
____ diary is the first historical document indicating Koreans have been delivering food for at least two and a half centuries.
During the Joseon period, specialized people called ____ delivered letters for a fee.
In the days before the modern address systems, letters were delivered by name and place of residence, so a jeonin had to know the local areas like the back of his ____.
Service prices were ____ by schedule and distance.
During the Japanese colonial period, Seoul’s streets were filled with delivery professionals called “messengers,” ____ working for a company named Yongdalsa.
Many used ____ to speed up delivery.
When customers contacted Yongdalsa, a messenger went to pick up the ____ and then delivered it.
Delivery mistakes were rare.
Messengers were ____ charged with carrying large bundles of cash, but they were unfailingly honest and accurate.
Customers trusted the messengers so much that they often ____ not check the items they received.
This messenger service was unique to Korea and was based on a ____ of mutual trust and a hunger for speed.
It is possible that this paved the way for modern ____ delivery.
After ____ liberation from colonial rule, it was divided into two.
Then came the Korean War (____).
During this ____ of upheavals, Korea’s delivery system fell apart.
It was during the 1960s that delivery services ____ again thanks to urbanization.
As economic development progressed, people flocked to urban ____, where labor became concentrated.
This boosted the demand for delivery ____.
Deliveries of ____ and milk quickly became popular.
During ____, city centers were filled with restaurant workers delivering trays full of food, stacked on top of each other.
In the late 1980s and 1990s, caterers ____ homemade lunches in cloth bags to urban offices and returned later to collect empty dishes.
The delivery ____ grew rapidly.
In 1992,
In 1992, taekbae service, an express home delivery service through which a person receives an ordered item in at least a ____ or two was introduced.
On the first day, there were just ____ deliveries.
Now, ____ of items are delivered daily.
On average, a South Korean uses taekbae sixty-five ____ per year.
It was the development of digital and information technology that enabled the remarkable ____ of taekbae.
Logistics automation, GPS maps, and mobile applications have extended the range and scale of delivery services ____ keeping prices reasonable.
The phenomenal growth of e-commerce has driven the ____ for delivery services.
A rule of thumb for taekbae is next-day delivery; if a ____ orders something today, it should arrive tomorrow.
Taekbae is changing so rapidly that now more and more items are ____ on the same day they are ordered.
It is also ____ to choose a specific date and time for delivery.
Taekbae services,
Taekbae services, beginning from foot-powered delivery, have grown by leaps and bounds thanks to advancements in ____.
Moreover, the services will likely be developed further due to ____ technological upheavals.
Drones and autonomous robots are being used to deliver items by logistics ____ in foreign countries.
In Korea, companies are testing the possibility of using advanced ____ such as autonomous vehicles, delivery robots, and drones for deliveries.
It is fair to say that modern Korean life cannot ____ as it does without its delivery services.
To maintain trust with customers, the ____ delivery industry prioritizes rapid, safe, and affordable transportation.
These persistent efforts for reliability and the adoption of advanced delivery technology will continue being the driving forces that will move Korean delivery forward well into the ____.