1 주문품에 대한 할인 적용 요청
We are considering ordering 50 striped 2-inch plastic balls for the city-wide Youth ____ Day on June 14.
According to your website, the balls are normally sold in individual ____ and cardboard packages.
However, we will not need packaging or transportation for our order as we can pick up the ____, packed loose in cardboard boxes, directly from your warehouse.
Given these circumstances, I would like to request a discount on our ____.
I believe that a discount of at ____ 25% would be reasonable.
If you agree to this, please ____ the agreement in writing.
If not, I would appreciate a call at 555-5555 as ____ as possible so we can reach a mutually agreeable arrangement.
I look forward to your positive response and hope that we can ____ the order details soon.
2 유성우에 대한 소년의 관심 변화
____ sat on the park bench, watching people set up telescopes.
His ____ had brought him to see a meteor shower, but he didn't care much.
He had never thought the night ____ was interesting.
Stars were just ____ dots, and he didn't see why people were so excited.
He folded his arms and ____ at the ground, waiting for time to pass.
____ him, voices buzzed with excitement, but he barely listened.
Then, a sudden wave of ____ spread through the crowd.
He ____ up.
A bright ____ of light shot across the sky, then another.
The meteors burned ____, disappearing in seconds.
His ____ widened.
How often did this happen? Could he ____ the next one? Were there more coming?
He ____ forward, scanning every corner of the sky.
The stars, once meaningless, now ____ his full attention.
For the first time, he ____ wanted to see more.
3 직원의 개인정보 보호 및 보안 의식
____ who are not privacy "literate" represent a vulnerability for businesses.
They may compromise ____ and security measures and expose personal or confidential information without realizing it.
Employee online access rights can and should be limited to ____ each employee needs to perform his or her job.
However, while physical barriers, firewalls, passwords, and other security measures are useful, for most ____ access to large amounts of sensitive information by employees is necessary to do business.
The key to ensuring employee adherence to privacy and security measures is to ____ them and to develop a practice of ongoing education and other opportunities for reinforcement of the role that all employees play in securing critical information privacy by adhering to proper privacy and security protocols.
Employees may have differing levels of access to information, but all ____ understand the importance of protecting private or confidential information and how their actions affect the security of this information.
The very nature of private or commercially confidential information means that it should not be made publicly ____.
4 현실을 차단하는 시각
An odd, but interesting trigger I ____ across while researching, was introduced by a man called Robert who had already recovered about 75 percent from RSI after reading Dr. Sarno's second book.
He would have been nearly 100 percent recovered but he could not change the pattern of pain that occurred when ____ his right index finger to click the computer's mouse.
In Robert's own words, "The strange part is that my finger and hand don't hurt when I close my eyes and move/click the mouse. It's as if the screen (and ____) is the trigger for the pain!"
He reduces his visual ____ when he closes his eyes, one of his senses.
So, closing his eyes ____ opens them by removing the sensory trigger.
If he unconsciously despises staring at his computer screen ____ staring at it is in conflict with his unconscious wants and needs, then closing his eyes "cuts out" the source of information that triggers his anger, i.e., his eyesight.
Sight is one of the senses that blinds us (____ Tzu).
5 자녀에게 제한된 선택지 제공하기
Handing over decision making to your children is a ____ process based on their age, maturity, and decision-making history.
It ____ be downright dangerous to give children complete latitude in their decision making.
You can, however, begin to teach decision making to very young children by setting reasonable ____ to their decisions.
For example, if you took your children into a convenience store and told them they could have anything they wanted, they would be overwhelmed by the choices (which, research shows, either tend to prevent people from making decisions or result in poor ____).
However, you can give them limited options to choose from, such as jawbreakers, licorice, and bubble gum (or, better yet, sesame sticks, fruit wraps, and yogurt peanuts), and they would then decide ____ treat they want.
Your children will learn to make decisions, but they won't be inundated by the huge ____ of options available to them.
6 새로운 식품 기술 도입의 방해 요소
When we were investigating why Americans valued meat so much, we found widespread confusion among consumers ____ which foods are healthy and sustainable.
As part of the project, we asked consumers to sort different ____ in any way they thought they should be grouped.
Participants ended up dividing foods into ____ such as fruits, vegetables, and dairy.
However, most ____ didn't know how to sort plant-based "milks" and meat alternatives.
Interestingly, they didn't consider them as part of any ____ food group.
In addition, most ____ still don't understand (or trust) lab-grown or cultured meats.
The reaction to lab-grown meats will likely be similar to the often negative reactions to and suspicions of ____ modified foods when they first came on the market.
These gaps in literacy of ____ technologies hinder the successful implementation of products that could have environmental and health benefits.
7 감정 명명과 불안 완화
In an experiment conducted by researchers at the University of California, Los Angeles, study subjects were required to give a series of ____ speeches in front of an audience (a reliable way to trigger anxiety).
Half of the participants were then asked to engage in what the researchers call "affect labeling," filling in responses to the ____ "I feel ____________," while the other half were asked to complete a neutral shape-matching task.
The affect-labeling group showed steep declines in ____ rate and skin conductance compared to the control group, whose levels of physiological arousal remained high.
Brain-scanning studies offer further evidence of the calming effect of affect labeling: simply naming what is felt reduces activity in the ____, the brain structure involved in processing fear and other strong emotions.
Meanwhile, thinking in a more involved way about feelings and the experiences that evoked them actually produces greater ____ in the amygdala.
9 Lee Kuan Yew의 생애
Lee Kuan Yew, Singapore's first prime minister, was born on ____ 16, 1923, and is of third-generation ethnic Chinese descent.
He excelled in the Senior Cambridge examinations in 1940, earning the John Anderson Scholarship to attend Raffles ____.
During the prize-awarding ceremony, he met his future wife, Kwa ____ Choo, the only girl in the school.
The onset of ____ War II in Asia disrupted Raffles College, which was converted into a medical facility in 1941.
After the war, Lee chose not to ____ to Raffles College and pursued higher education in the United Kingdom.
Initially, he enrolled at the London School of Economics but eventually ____ law at Cambridge University.
Lee Kuan ____ served as prime minister for 31 years, from 1959 to 1990.
While his government restricted freedoms and maintained strict control ____ power, he also built excellent public housing, transforming Singapore into one of Asia's wealthiest countries.
12 현실의 시뮬레이션
Jean Baudrillard, one of the best-known ____ social theorists, believes that the world of culture today is based on simulation, not reality.
According to Baudrillard, social life is ____ more a spectacle that simulates reality than reality itself.
People often gain "reality" from the media, ____ reality is not always as it might appear.
Many U.S. children, upon entering school for the first ____, have already watched more hours of television than the total number of hours of classroom instruction they will encounter in their entire school careers.
Add to this the number of hours that some will have spent ____ computer games or surfing the Internet.
Baudrillard refers to this social creation as hyperreality ― a situation in which the ____ of reality is more real than the thing itself.
For Baudrillard, everyday life has been captured by the signs and ____ generated to represent it, and we ultimately relate to simulations and models as if they were reality.
13 자동화 과정이 주의 통제에 미치는 영향
Things become complicated when we consider a task that involves multiple processes differing in ____.
In a psychological task, people are required to name aloud the color of words while ignoring the ____ themselves.
Sometimes, the words are compatible with the color with which they are printed (e.g., "____" printed with red ink).
In other conditions, the words are incompatible with their color (e.g., "red" ____ in blue).
People usually complete this task more slowly in incompatible than ____ conditions.
On incompatible trials, people do not intend to respond to the meaning of the word (the task is to name the ink color, not the ____), but they typically become aware that it is easier said than done.
They ____ their attention is being drawn to the content of the words, despite its irrelevance to the task at hand and their intention to ignore it.
To ____ this automatic draw on attention, people must assert control to report a judgment that has been made challenging by a competing automatic process.
So, in this ____, people are aware of an automatic process, but they cannot stop it and have difficulty correcting its influence.
14 개념적 범주에 대한 부정적 태도
If you told me that you ____ like sharp cheeses, I would believe you.
If you said that you don't ____ the texture of very soft cheeses, I would pity you, but I would believe you.
But if you say that you don't like any ____, I don't believe you because cheeses simply don't taste, look, or feel the same.
What my friend dislikes is something ____ called "cheese."
I'm sure that he had a bad cheese experience in ____.
He ate ____ he didn't like and learned that "cheese" is bad.
With that negative attitude, he quickly rejected anything else called "cheese" (and very likely did not ____ a wide experience with cheeses anyway), reinforcing his belief that "cheese" is bad.
As a result, this ____, who is in other respects normal, cannot bear to eat anything that he believes is called "cheese."
He actually thinks that ____ is some flavor or property of cheese that makes it taste bad to him.
But that is not the case: cheeses don't share a particular ____ or flavor or source.
He ____ the category, not the actual stuff.
15 감정의 보편성
The issue of cultural ____ in emotions has been controversial.
At first, it was widely believed that different cultures produced radically different emotional states, so that a person from one culture could not even begin to understand what someone from ____ culture was feeling.
This view received a severe blow from ____ that people from very different cultures could translate emotion words effectively and even recognize facial expressions of emotion.
A highly influential research program by Paul Ekman and his associates began with photographs of facial expressions that Americans would easily recognize as expressing ____ basic emotions: angry, sad, happy, and the like.
Ekman and his group traveled all over the world showing the photographs to ____ in widely different cultures, including even some distant tribes that had had almost no contact with Western civilization.
By and large, most people in every culture recognized the ____ expressed in those American faces.
These results convinced most doubters that some ____ of emotions are innate and universal.
16 논리와 관찰을 결합한 갈릴레오
____ thinkers rarely limit themselves to a single way of understanding the world.
For example, ____ Galileo finally got around to doing some empirical studies of gravity, he was plagued by the inaccuracies of the current technology of measurement.
Instead of waiting a couple of hundred years for the invention of a good stopwatch, he slowed things down by studying the behavior of bodies ____ down inclined planes.
By doing so, Galileo was ____ to demonstrate quite convincingly that heavy and light objects "fell" at the same rate.
In addition, he was able to show something more subtle and ____ more important.
Things don't ____ fall at a constant rate: they constantly accelerate.
Of course, accepting Galileo's conclusions ____ us to make some logical inferences about the compatibility of rolling and falling, but this is exactly the point.
Galileo was not simply a good logician or a good ____.
One of his unique talents was his ____ to blend logic and observation into a seamless set of arguments that could knock someone's socks off (and predict how quickly they would fall to the floor).
17 소비 유도를 위한 부가적 가치
Accustomed to bargains and overwhelmed with options, consumers must have a ____ to buy now.
In addition to the actual product they're buying, consumers expect something more, an incentive that ____ give them an extra emotional charge.
Customization, an event, multiple uses for the product, entertaining ____ stores, or a great story (such as a special product heritage or theme) are more examples of plus-one incentives that result in purchases.
"Do-good" products such as those that tout being environmentally conscious or supporting communities offer not just one but three plus-one purchasing incentives: a compelling and human ____, rationalization, and an emotional boost for the consumer who feels altruistic while spending.
For example, consumers who purchase Tom's Shoes or ____ flu shots are told that their purchase will result in a pair of shoes or a flu shot being donated to someone in need through each company's one-to-one matching program.
Thus, in addition to their purchase, consumers also get to see themselves in a ____ positive light; they feel less wary about these businesses, which have been humanized through a compelling story of need; and they have the rationalization of giving rather than spending.
18 국가의 통치권과 권위를 상징하는 우표
Postage stamps were born bearing images of state sovereignty and ____.
Taking their cue from coins and banknotes, postal officials understood that the stamps they were printing to facilitate the circulation of letters and packages among the population ____ also be used for a different kind of circulation: that of state imagery.
Postage stamps, ____ though they were, nonetheless had space enough for the state to use them to circulate messages announcing its own supremacy.
Iconic images of flags and coats of arms began to circulate on stamps, but, above all, stamps hosted portraits of the personages considered uniquely suitable to ____ for the nation-state: heads of state, allegorical figures, military heroes, and other historically important men.
From the beginning, then, stamps depicted state power ____ in images of exemplary personhood even as they provided ordinary people with an important means for communicating with one another.
19 이야기와 플롯
There's a ____ between a story and a plot.
They may seem to be the same thing (a narrative account of some action with a beginning, middle, and ____), but they aren't.
A story, as opposed to a plot, is the straightforward account of everything that happens in the ____ that it happens.
A ____ is the way events are selected and arranged with an emphasis not only on what happened but on why it happened.
In other words, plots involve cause and effect, not ____ one event following another.
The English novelist E. M. Forster illustrated the difference between story and ____ by this example.
Here's a story: The king ____ and then the queen died.
This is a succession of events, simply ____ temporally: this happened and then this happened.
Here's a plot: The king died and ____ the queen died of grief.
Events are now connected by cause and effect: the death of the king ____ to the death of the queen from grief.
For Forster, a story asks "And then?" (X happens and then Y happens). A plot asks "____?"
20 부부의 표정 모방과 그 영향
Married couples are highly motivated to empathize with one another; to do this, they mimic each other's ____ expressions, which in turn facilitates similar emotional experiences.
People who are on the ____ page get along better and are more likely to stay happily married.
Over time, research confirms, this mimicry leads to ____ changes in how the face is shaped.
In one study, more than a hundred volunteers were shown photographs of men and women taken in their first year of marriage and taken twenty-five years later, on the spouses' ____ wedding anniversary.
They were also shown photos of randomly matched ____ at the same ages.
The volunteers were asked to judge the physical similarity of the ____.
____ enough, there was an increase in similarity among the married couples at the twenty-five-year mark, but not the randomly matched pairs.
Most striking, the more similar ____ looked, the happier they reported they were in their union.
So next time you are struggling to ____ with your spouse, try to subtly mimic his or her facial expression; it is likely to make you feel in sync and strengthen that emotional link that can weaken in times of strife.
21 뉴런의 반응 양상
In the 1960s, Richard Thompson, a neuroscientist at the University of California at Irvine, recorded the activity of single neurons in the cortex of cats while the animals were ____ with series of tones or of light flashes.
Some cells fired ____ after a certain number of events.
One neuron, for instance, reacted after six events of any ____, regardless of whether this was six flashes of light, six brief tones, or six longer tones.
Sensory modality did not seem to matter: The neuron apparently cared ____ about number.
Unlike a digital computer, it did not respond in a discrete ____ manner, either.
Rather, its activation level grew after the fifth item, reached a peak for the sixth, and decreased for ____ numbers of items.
Several similar cells, each tuned to a different number, were recorded in a ____ area of the cat's cortex.
22 정보 기술로 인한 공동체의 결집과 분열
Information technology can play an important role in both bringing communities together and splitting them ____.
On the one hand, IT has the potential to increase shared information and norms ____ larger groups.
For instance, in the 1960s, most Americans ____ their news from one of three national television networks and a small number of other publications.
If Walter Cronkite, a famous American broadcast journalist, said it, many Americans believed it was ____.
That almost certainly helped spread more shared norms across a ____ that previously had strong regional differences.
But in the 2016 presidential ____, many Americans got their news from social networking sites and other online media that created highly tailored news feeds for each individual.
If ____ had liberal friends and interests, you were rarely exposed to conservative news outlets, and vice versa.
In a community where each subgroup saw a different set of facts about the world and had a ____ value system for interpreting those facts, the shared norms needed for the overall community to function effectively were greatly weakened.
In a sense, the United ____ seemed to be fragmenting into two separate communities.
23 동물의 과시 행동
Animals often compete: over ____, a mate, a territory, or some other resource.
But rather than jump immediately to ____ fighting, individuals typically engage in nonaggressive communicative displays, like the roaring of red deer, the "jousting" displays of stalk-eyed flies, the croaking of European toads, or the loud "wahoo" calls of male baboons.
Ethologists now have a good ____ of how these displays have evolved ― that is, why they are evolutionarily stable.
In red deer, for ____, roaring is energetically costly, so only males in good physical condition can roar repeatedly, for long durations.
Moreover, the acoustic features of a male's roar are constrained by his body size, so ____ large males can produce deep-pitched roars.
And larger males are more successful ____.
As a consequence, a male's roaring cannot be faked ― because small males and males in poor condition cannot produce low-pitched roars at a high rate ― and roaring ____ as an honest indicator of size, condition, and competitive ability.
____ use displays to avoid physical fights, as these signals accurately reflect physical condition and size, making them reliable evolutionary indicators of competitive strength.
24-25 기술 변화로 달라진 두뇌 사용 방식
To demonstrate how our minds have adapted, consider a typical high school task: writing a research ____.
Baby Boomers most likely went to their local library, ____ card catalogues, took longhand notes, and painstakingly typed their papers on a typewriter.
Their challenge was in ____ information.
They ____ things like how to spell words, because reference materials weren't readily available and the process of checking was time consuming.
And they were careful and precise when typing ― correcting took ____.
Baby Boomer brains were trained to focus, pay attention to detail, be patient, and have mental ____.
Haste ____ waste.
____ to today.
The ____ Boomer challenge of finding information is less relevant ― information is extremely accessible.
Memorization and precision are less essential as well ― it's easy to check ____ and spelling.
This means that those brain activities don't get the workout today that they did for previous generations of high school ____.
Today's young brains are heavily ____ on scanning and processing mountains of information.
Their ____ are trained for speed.
But it's not only the ____ who are increasingly addicted to speed.
Their saturation in and early use of technology makes them highly tuned to require ____ stimulation and become more easily bored ― but everyone's brains are changing.
We're all ____ patient and less able to focus, and we all want things faster.
It's no wonder we've replaced the ____ "trend" with "trending."
We barely alight on a new idea long enough for it to be a trend; it's just zipping by or "____."