Lesson 2 From Tradition to Trend
K-Delivery, Speedy and Reliable
In Korea, nearly anything can be ____ within twenty-four hours.
Delivery is not limited to Korea; however, a unique culture has developed around the Korean delivery ____
People in Korea can ____ whatever they want whenever they want and have it delivered wherever they want.
____ apps rank stores by various standards: review scores, popularity, price, delivery fee, and distance, to name a few.
The speedy delivery of purchased items to your house is literally at the tips of your ____
What is ____ history behind this culture?
In 1768,
In 1768, Hwang Yun-seok, a scholar, made a ____ entry after taking the gwageo, a public service entrance exam.
He wrote that he and his ____ had ordered a delivery of naengmyeon for lunch.
Hwang’s diary is the first historical document indicating Koreans have been delivering food for at least two ____ a half centuries.
During the Joseon period, specialized people called jeonin ____ letters for a fee.
In the days before the modern address systems, letters were delivered by name and place of residence, so a ____ had to know the local areas like the back of his hand.
Service prices were determined by schedule ____ distance.
During the Japanese colonial period, Seoul’s streets were filled with delivery professionals called “messengers,” most working for a company ____ Yongdalsa.
____ used bikes to speed up delivery.
When customers ____ Yongdalsa, a messenger went to pick up the item and then delivered it.
Delivery mistakes were rare.
Messengers were sometimes charged with carrying large bundles of cash, but they ____ unfailingly honest and accurate.
Customers trusted the messengers so much that they often did not check ____ items they received.
This messenger service was unique to Korea and ____ based on a culture of mutual trust and a hunger for speed.
It is possible that this paved ____ way for modern motorcycle delivery.
After Korea’s liberation from colonial ____ it was divided into two.
Then came the ____ War (1950-1953).
During this series of upheavals, Korea’s delivery system fell ____
It was during the 1960s that delivery services grew ____ thanks to urbanization.
As economic development progressed, people flocked to urban areas, where ____ became concentrated.
This boosted ____ demand for delivery services.
____ of newspapers and milk quickly became popular.
____ lunchtime, city centers were filled with restaurant workers delivering trays full of food, stacked on top of each other.
In the late 1980s and 1990s, caterers delivered homemade lunches in cloth bags to ____ offices and returned later to collect empty dishes.
The ____ area grew rapidly.
In 1992,
In 1992, taekbae service, an express home delivery service through which a person receives an ordered item ____ at least a day or two was introduced.
____ the first day, there were just two deliveries.
Now, millions of items are ____ daily.
On average, a South Korean uses taekbae ____ times per year.
It was the development of digital and information technology that enabled the remarkable growth of ____
Logistics automation, GPS maps, and mobile applications have extended the range and scale of delivery services ____ keeping prices reasonable.
The phenomenal growth of e-commerce has driven ____ need for delivery services.
A rule ____ thumb for taekbae is next-day delivery; if a person orders something today, it should arrive tomorrow.
Taekbae is changing so ____ that now more and more items are delivered on the same day they are ordered.
It is also possible to choose a specific date and time ____ delivery.
Taekbae services,
Taekbae services, beginning from foot-powered delivery, have grown by ____ and bounds thanks to advancements in technology.
Moreover, the services will likely be developed ____ due to continuing technological upheavals.
Drones ____ autonomous robots are being used to deliver items by logistics companies in foreign countries.
In Korea, companies are testing the possibility of ____ advanced equipment such as autonomous vehicles, delivery robots, and drones for deliveries.
It is fair to say ____ modern Korean life cannot function as it does without its delivery services.
To maintain trust with customers, the Korean ____ industry prioritizes rapid, safe, and affordable transportation.
These persistent efforts for reliability and the adoption of advanced delivery technology will continue being the driving forces that will move Korean delivery forward ____ into the future.