Lesson 2 From Tradition to Trend
K-Delivery, Speedy and Reliable
In Korea, nearly anything can be delivered within ____ hours.
Delivery is not limited to Korea; ____, a unique culture has developed around the Korean delivery industry.
People in Korea can order whatever they want whenever they want and have it delivered wherever they ____.
Delivery apps rank stores by various standards: ____ scores, popularity, price, delivery fee, and distance, to name a few.
The speedy delivery of purchased items to your house is literally at the tips of your ____.
What is the history ____ this culture?
In 1768,
In 1768, Hwang Yun-seok, a scholar, made a diary ____ after taking the gwageo, a public service entrance exam.
He ____ that he and his friends had ordered a delivery of naengmyeon for lunch.
Hwang’s diary is the first ____ document indicating Koreans have been delivering food for at least two and a half centuries.
____ the Joseon period, specialized people called jeonin delivered letters for a fee.
In the days before the modern address systems, letters were delivered by name and place of ____, so a jeonin had to know the local areas like the back of his hand.
____ prices were determined by schedule and distance.
____ the Japanese colonial period, Seoul’s streets were filled with delivery professionals called “messengers,” most working for a company named Yongdalsa.
Many ____ bikes to speed up delivery.
When customers contacted Yongdalsa, a messenger went to ____ up the item and then delivered it.
Delivery mistakes were rare.
Messengers were sometimes charged with carrying large bundles of cash, but they were ____ honest and accurate.
Customers trusted the messengers so much that they often did ____ check the items they received.
This messenger service was unique to Korea and was based on a culture of mutual trust and a ____ for speed.
It is possible that this paved the way for modern ____ delivery.
After ____ liberation from colonial rule, it was divided into two.
Then came the ____ War (1950-1953).
During this series of upheavals, Korea’s delivery ____ fell apart.
It was during the 1960s that delivery services grew again thanks to ____.
As economic development progressed, people flocked to urban areas, where labor became ____.
This boosted the ____ for delivery services.
Deliveries of ____ and milk quickly became popular.
During lunchtime, city centers were filled with restaurant workers delivering ____ full of food, stacked on top of each other.
In the late 1980s and 1990s, caterers delivered homemade lunches in cloth bags to ____ offices and returned later to collect empty dishes.
The delivery area grew ____.
In 1992,
In 1992, taekbae service, an ____ home delivery service through which a person receives an ordered item in at least a day or two was introduced.
On the first day, ____ were just two deliveries.
Now, millions of ____ are delivered daily.
On average, a South Korean uses ____ sixty-five times per year.
It was the development of digital and information ____ that enabled the remarkable growth of taekbae.
Logistics automation, GPS maps, and mobile ____ have extended the range and scale of delivery services while keeping prices reasonable.
The phenomenal growth of e-commerce has driven the ____ for delivery services.
A rule of thumb for taekbae is next-day ____; if a person orders something today, it should arrive tomorrow.
Taekbae is changing so rapidly that now more and more items are delivered on the same ____ they are ordered.
It is also possible to choose a specific date and ____ for delivery.
Taekbae services,
____ services, beginning from foot-powered delivery, have grown by leaps and bounds thanks to advancements in technology.
____, the services will likely be developed further due to continuing technological upheavals.
Drones and autonomous ____ are being used to deliver items by logistics companies in foreign countries.
In Korea, companies are testing the ____ of using advanced equipment such as autonomous vehicles, delivery robots, and drones for deliveries.
It is fair to say that modern Korean life ____ function as it does without its delivery services.
To maintain trust with customers, the Korean delivery industry prioritizes rapid, ____, and affordable transportation.
These persistent efforts for reliability and the adoption of advanced delivery technology ____ continue being the driving forces that will move Korean delivery forward well into the future.