Lesson 2 From Tradition to Trend
K-Delivery, Speedy and Reliable
In ____, nearly anything can be delivered within twenty-four hours.
Delivery is not limited to Korea; ____, a unique culture has developed around the Korean delivery industry.
People in Korea can order whatever they want ____ they want and have it delivered wherever they want.
Delivery apps rank stores by various standards: review ____, popularity, price, delivery fee, and distance, to name a few.
The speedy ____ of purchased items to your house is literally at the tips of your fingers.
What is the history ____ this culture?
In 1768,
In 1768, Hwang Yun-seok, a scholar, made a diary entry after taking the gwageo, a public service ____ exam.
He wrote that he and his friends had ordered a ____ of naengmyeon for lunch.
Hwang’s diary is the first historical document indicating Koreans have been delivering food for at least two and a half ____.
During the Joseon period, specialized people called jeonin delivered ____ for a fee.
In the days before the modern address systems, letters were delivered by name and place of residence, so a jeonin had to know the local areas ____ the back of his hand.
Service prices were determined by schedule and ____.
During the Japanese colonial period, Seoul’s streets were filled with delivery professionals called “____,” most working for a company named Yongdalsa.
Many ____ bikes to speed up delivery.
When customers contacted Yongdalsa, a messenger went to ____ up the item and then delivered it.
Delivery mistakes were rare.
Messengers were sometimes ____ with carrying large bundles of cash, but they were unfailingly honest and accurate.
Customers trusted the ____ so much that they often did not check the items they received.
This messenger service was unique to ____ and was based on a culture of mutual trust and a hunger for speed.
It is possible that this paved the way for modern ____ delivery.
After Korea’s liberation from colonial rule, it was ____ into two.
Then ____ the Korean War (1950-1953).
During this series of upheavals, Korea’s ____ system fell apart.
It was during the 1960s that delivery services grew again ____ to urbanization.
As economic development progressed, ____ flocked to urban areas, where labor became concentrated.
This boosted the demand for ____ services.
Deliveries of ____ and milk quickly became popular.
During ____, city centers were filled with restaurant workers delivering trays full of food, stacked on top of each other.
In the late 1980s and ____, caterers delivered homemade lunches in cloth bags to urban offices and returned later to collect empty dishes.
The delivery area grew ____.
In 1992,
In 1992, taekbae service, an express home delivery service through which a person ____ an ordered item in at least a day or two was introduced.
On the first ____, there were just two deliveries.
Now, ____ of items are delivered daily.
On average, a South Korean uses taekbae ____ times per year.
It was the development of digital and information technology that enabled the remarkable growth of ____.
Logistics automation, GPS maps, and mobile applications have extended the ____ and scale of delivery services while keeping prices reasonable.
The ____ growth of e-commerce has driven the need for delivery services.
A rule of thumb for taekbae is ____ delivery; if a person orders something today, it should arrive tomorrow.
Taekbae is changing so rapidly that now ____ and more items are delivered on the same day they are ordered.
It is also possible to choose a specific date and time for ____.
Taekbae services,
Taekbae services, beginning from foot-powered delivery, have grown by leaps and bounds ____ to advancements in technology.
Moreover, the services will likely be developed ____ due to continuing technological upheavals.
Drones and autonomous ____ are being used to deliver items by logistics companies in foreign countries.
In Korea, companies are ____ the possibility of using advanced equipment such as autonomous vehicles, delivery robots, and drones for deliveries.
It is fair to say that modern Korean life cannot function as it does without its delivery ____.
To ____ trust with customers, the Korean delivery industry prioritizes rapid, safe, and affordable transportation.
These persistent efforts for reliability and the adoption of advanced delivery technology will continue being the ____ forces that will move Korean delivery forward well into the future.