Lesson 2 Be a Wise Consumer
Light Up Dark Patterns
Have ____ ever bought something online after seeing a message such as “Hurry! One item left!” even though you didn’t intend to buy it?
Or have you ever felt rushed into making a ____ because of a limited-time offer?
If you ____ then you may have fallen prey to a dark pattern.
Dark patterns are manipulative designs on websites and applications that trick ____ into making unintended decisions.
These deceptive practices ____ have consequences that cause financial damages to the users.
Forced continuity
A widely used dark pattern is the practice of ____ continuity,” which requires users to pay a membership fee after a free trial ends.
Companies deliberately avoid informing users about ____ end of the free trial period or make the cancellation process complicated.
As a result, users have to pay membership fees even if they no longer want to use the ____
Another common type of dark ____ is known as “hidden fees.”
This design suddenly adds extra fees at the ____ step of the ordering process.
On the final page, consumers are surprised to discover additional charges, such as shipping or processing fees, ____ the seller has added to increase the final cost of the order.
Confirm-shaming
“Confirm-shaming” is ____ online trick that users should be aware of.
This technique manipulates users into feeling ashamed for cancelling their membership or requesting ____ refund for an order.
Companies use this to keep their ____ subscribed, even if it goes against the members’ intentions.
For example, when users want to cancel their subscription, they ____ offered two options:
“I want to keep my benefits” and “I ____ to give up my benefits.”
The ____ option is presented in an appealing way, while the second option seems like a bad choice.
Digital platforms
Dark patterns ____ digital platforms are becoming more complex and more prevalent.
So, what is driving ____ growth?
Over the years, online commerce has grown steadily, especially with the ____ of smart phones and other digital technologies.
As the competition in online markets ____ intensified, companies have begun to develop sneakier strategies to trick people into making purchases.
While these companies insist that they are simply using new types of marketing strategies, critics do not agree that dark patterns are valid ____ strategies.
Rather, they ____ that a real marketing strategy create value for both companies and customers, promoting positive and supportive relationships.
Dark patterns, in contrast, not only manipulate customers to act against their intentions, but they can also lead to financial losses and ____ data leaks.
To tackle this problem,
To tackle this problem, extensive research ____ various websites and applications is being conducted to document the prevalence of dark patterns and come up with solutions.
____ addition to research, governments are actively discussing on how to regulate these deceptive design patterns.
The EU’s Digital Service ____ which banned dark patterns on online platforms in 2022, is a good example of such regulation in this area.
Such regulations are expected to increase, limiting companies’ deceptive marketing practices in ____ digital market.
However, regulations alone ____ not be sufficient.
As individuals, we should take steps to combat dark patterns and be ____ for our online shopping behavior.
This includes being cautious while making ____ reading terms and conditions carefully, and recognizing that companies’ interests may not be the same as our own.
Developing an awareness of dark ____ is also essential to avoid potential harm and economic loss.
Ultimately, our attention and efforts will protect us from manipulation and enable us to make wise decisions in this ____ age.
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